If you've been there you realize how small main street is. http://www.wptz.com/news/photos-fire-crews-battle-blaze-in-lake-placid/34356582
Looking at that picture of the firefighter on the adjacent building, it looks like he has a small hand line like an inch and a half or inch and three quarter. Fire like that you need the big dogs like a deuce and a half. Even more effective depending on access would be the ladder truck with a ladder pipe off the ladder.