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Rebranding

Discussion in 'The Pellet Bag' started by unbidden, Oct 11, 2020.

  1. unbidden

    unbidden

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    So, I know retailers buy from varies pellet mills and rebrand as their own (ex. "Tractor Supply"). But why do mills bag under different brands for reasons other than that?
     
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  2. Lousyweather

    Lousyweather

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    They do it for competitive retail situations. This way, no one has obviously the same brand.......Home depot has brand A, which might be from the same mill that Tractor Supply in the same town gets theirs from, but Tractor Supply will have Brand B (even though its the same pellet as Home depot's)
     
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